A casino is a place where gamblers play a variety of games. These gambling activities are supported by a variety of luxurious amenities such as restaurants, free drinks, stage shows and dramatic scenery. Some of the best casinos in the world are also top-notch hotels, spas and restaurants. These amenities are designed to attract players and keep them playing for longer periods of time.

It’s hard to imagine the modern casino without all its luxuries but these are essential to keep players coming back for more. These are largely psychological tactics, meant to play on people’s weaknesses, to get them to spend more time gambling than they should. It all starts with comps: free goods or services given to “good” players. These can include hotel rooms, meals, show tickets and even limo service.

Casino stars Robert De Niro and Joe Pesci in a pairing that’s the stuff of legend. It’s a hard-edged gangster movie that lingers in the memory and, unlike many recent films of its kind, doesn’t downplay the violence. In fact, the climactic torture-by-vice scene is almost too gory and had to be trimmed to avoid an NC-17 rating.

In this blog post, we explore tried and true casino marketing strategies that will boost your business. These strategies will help you attract more visitors to your casino, and will increase your revenue over the long run. They cover everything from enhancing the experience with entertainment and food options to expanding your digital presence.