Stepping into a casino, even for the most seasoned gambler, is like stepping into another world. There’s a buzz of energy that can be felt in the air, music blaring and coins clinking – it’s hard not to get caught up in the excitement. And while the people in casinos may have different reasons for being there – from those who are trying to break their losing streak to those who are celebrating a bachelorette party – they all have one thing in common, they’re having a great time!

A big part of what makes a casino so exciting is the sense of mystery. People don’t know what’s going to happen next and this keeps them on their toes, wanting more. When you win, it’s a rush like no other. And when you lose, it’s not as stinging because you’re not actually spending real money. Casinos also use sounds, lights and physical design to keep people coming back for more.

Robert De Niro and Joe Pesci star as gangsters in Casino, a spiritual sequel to Goodfellas. While it does feature the same kind of violence, Casino is much more focused and has a clearer narrative structure. It’s a better film that gives the audience a deeper look into mob culture and how it impacts casinos. This is why it’s so important to understand what motivates your casino’s visitors. Having a clear picture of their needs and pain points will help you create the best marketing strategy for them.